Best SEO Reseller Company in 2026: 8 Companies Compared
Best SEO reseller company compared for 2026, with white-label SEO providers, pricing and dashboards for agencies reselling search services and more and more.

- Editor's choice
The HOTHAgencies that want pay-as-you-go SEO products
Starts atSee websiteVisit thehoth.comFull review - Great alternative
SEOResellerConsultants who want turnkey SEO packages
Starts at$499 per monthVisit seoreseller.comFull review - Also consider
GlobitalAgencies that want a global white-label partner
Starts atSee websiteVisit globital.comFull review
TL;DR:
- The HOTH is best for pay-as-you-go ordering, while SEOReseller and AgencyPlatform offer clearer package pricing.
- Vendasta is a platform and marketplace, not a pure SEO fulfilment firm, so confirm who does the SEO work.
- White-label dashboards and reports vary a lot, so check the exact client-facing format before you sell it.
- Wholesale prices force a retail price, so a $499 wholesale floor needs a retail price well above $1,000 to leave margin.
Quick comparison
| Tool | Best for | Starts at | Free plan? | |
|---|---|---|---|---|
| Agencies that want pay-as-you-go SEO products | See website | No | Visit | |
| Consultants who want turnkey SEO packages | $499 per month | No | Visit | |
| Agencies that want a global white-label partner | See website | No | Visit | |
| Agencies that want a full marketplace and client platform | See website | No | Visit | |
| Agencies that want US-based white-label fulfilment | See website | No | Visit | |
| High-volume local SEO resellers | See website | No | Visit | |
| Agencies that win with data-rich reporting | $178 per location | No | Visit | |
| Agencies that want daily partner interaction | See website | No | Visit |
The best SEO reseller companies
We compared official feature pages, pricing pages, app store listings and public reviews for this guide. The options below cover different budgets and team sizes, so start with the shortlist that matches how you actually work, then check the details before you commit.

The HOTH suits an agency that does not want a retainer for every client, because products such as content, link outreach and managed SEO can be ordered one at a time at published prices. White-label reporting lets the agency present work under its own brand. The per-unit model means costs rise in a straight line with volume, so an agency with many clients should compare a package provider as well as a per-product provider. Cost also deserves a second look, because the headline price rarely tells the full story. Add-ons, extra seats, payment fees and higher tiers for a feature you need can change the monthly total a lot. Check what is included at the starting price, what moves you to the next tier, and how easy it is to cancel or step down. That check takes ten minutes and can save a year of paying for the wrong plan.
- Published per-product prices
- White-label reports
- Broad catalogue
- Per-unit costs rise with volume
- Quality varies by service line

SEOReseller offers turnkey white-label SEO packages from around $499 per month, with a dashboard and reports the agency can brand. Month-to-month terms suit a consultant who wants a set-and-forget fulfilment partner without a long contract. The starting price is high if the agency has only one small client, and the dashboard is more basic than some rivals, so check the reporting format before promising it to clients. Support and setup time matter as much as features, especially when you are switching from another tool. Look for clear help pages, a setup guide that matches your case, and a way to import your existing records without retyping them. If migration looks painful, ask the vendor what help they offer and how long it usually takes. A smooth move protects your data and keeps your work running while you change systems.
- Turnkey packages
- White-label dashboard
- Month-to-month terms
- Starting price is high for a single small client
- Dashboard is basic
Globital is a white-label digital marketing provider that offers SEO alongside other services, with dedicated account help for reseller partners. It suits an agency that wants one partner for several services and clients in different markets. Pricing is quote-based, so the agency should get a written rate card and confirm what is included, such as content, links and reporting, before quoting clients. In daily use, the details that matter are the ones you hit every week, such as how easy it is to add a new person, change a setting, or find a past record. We suggest you run a short trial with real work, not a demo task, and ask the team who will use it daily what slowed them down. A tool that looks strong on a feature page can still feel awkward when it meets your routine, so give that trial a fair test before you pay for a year.
- White-label SEO and digital services
- Dedicated account help
- Broad services
- Quote-based pricing
- Service depth varies by region
Vendasta is an agency platform rather than a pure SEO fulfilment firm, with a white-label marketplace, client app and products for listings, reputation and social media. It suits an agency that wants to bundle many digital products on one invoice and give clients one branded app. SEO fulfilment itself may come from the agency, a vendor or added services, so the agency should confirm who does the SEO work before selling it. Cost also deserves a second look, because the headline price rarely tells the full story. Add-ons, extra seats, payment fees and higher tiers for a feature you need can change the monthly total a lot. Check what is included at the starting price, what moves you to the next tier, and how easy it is to cancel or step down. That check takes ten minutes and can save a year of paying for the wrong plan.
- White-label marketplace
- Client app
- Listings and reputation tools
- Platform fee plus product costs
- SEO labour may come from other vendors
That Company offers white-label SEO and PPC fulfilment from a US-based team, with partner tools for reporting and client management. It suits an agency that wants a domestic partner and a single point of contact for search work. Pricing is quote-based and minimums may apply, so a small agency should confirm entry requirements and turnaround times before committing clients to the service. Support and setup time matter as much as features, especially when you are switching from another tool. Look for clear help pages, a setup guide that matches your case, and a way to import your existing records without retyping them. If migration looks painful, ask the vendor what help they offer and how long it usually takes. A smooth move protects your data and keeps your work running while you change systems.
- US-based team
- White-label SEO and PPC
- Partner dashboard
- Quote-based
- Minimums may apply for smaller agencies
Boostability focuses on scalable local SEO for small and mid-size business clients, with a LaunchPad dashboard for partners and channels for media companies and agencies. It suits a reseller with many local clients who need listings, local content and citation work at volume. Typical engagements run about six months, and national or competitive work sits on higher tiers, so an agency should set client expectations on timeline from the start. In daily use, the details that matter are the ones you hit every week, such as how easy it is to add a new person, change a setting, or find a past record. We suggest you run a short trial with real work, not a demo task, and ask the team who will use it daily what slowed them down. A tool that looks strong on a feature page can still feel awkward when it meets your routine, so give that trial a fair test before you pay for a year.
- Scalable local SEO
- LaunchPad dashboard
- Media and agency channels
- Typical six-month runs
- Higher tiers for national work
AgencyPlatform offers a fully branded dashboard and SEO services from around $178 per location, with cancel-anytime terms that suit an agency testing a new partner. Data-rich reporting is its strength, which helps an agency show clients what was done and what changed. Per-location pricing adds up fast for a multi-location client, so the agency should price the whole client, not just the first location. Cost also deserves a second look, because the headline price rarely tells the full story. Add-ons, extra seats, payment fees and higher tiers for a feature you need can change the monthly total a lot. Check what is included at the starting price, what moves you to the next tier, and how easy it is to cancel or step down. That check takes ten minutes and can save a year of paying for the wrong plan.
- Fully branded dashboard
- SEO plus AI-search tools
- Cancel anytime
- Per-location pricing adds up
- Best for data-led agencies
Semify, formerly HubShout, is a US-based white-label SEO provider with a custom dashboard, content creation and link building for reseller partners. It suits an agency that wants regular interaction with its fulfilment team rather than a fully automated portal. The full rate card needs an email signup, and some partners report mixed communication, so the agency should test responsiveness during a trial client before scaling up. Support and setup time matter as much as features, especially when you are switching from another tool. Look for clear help pages, a setup guide that matches your case, and a way to import your existing records without retyping them. If migration looks painful, ask the vendor what help they offer and how long it usually takes. A smooth move protects your data and keeps your work running while you change systems.
- US-based team
- Custom dashboard
- Content and links included
- Rate card needs an email signup
- Communication reports vary
How we picked these
We compared official product pages, pricing pages and public user reviews, and we kept only providers that are live and offer white-label SEO reselling in 2026. We checked starting prices, contract terms, dashboard branding, service scope and whether pricing is published or quote-only. We did not claim hands-on testing, and prices should be confirmed with each provider before quoting clients, because wholesale rates and minimums change. Agencies should also check that link and content practices follow search engine guidelines, because risky tactics can harm client sites.
How to choose an SEO reseller company
Check what the client actually sees
A PDF report, a branded dashboard and a client app feel very different. Ask for a sample report and a demo login before you promise a format to clients.
Work out the wholesale floor
A $499 monthly wholesale package needs a retail price that leaves margin after your own account management time. Model margin per client, not just per package.
Test with one client first
Run one real client through the partner for a month, check turnaround, communication and report quality, and only then move the rest of the book across.
FAQ
What is the best SEO reseller company?
The HOTH is best for pay-as-you-go products, SEOReseller is best for turnkey packages, and AgencyPlatform is best for data-rich reporting. Vendasta suits agencies that want a full platform, while Boostability suits high-volume local SEO.
What are the best SEO reseller companies for agencies?
The strongest reseller companies here are The HOTH, SEOReseller, Globital, Vendasta, That Company, Boostability, AgencyPlatform and Semify. The right pick depends on whether the agency wants per-product ordering, packages, a platform or local SEO at volume.
How much does white-label SEO cost per month?
Published wholesale prices here run from about $178 per location to $499 per month for packages, with The HOTH offering per-product prices instead. Quote-only providers need a sales conversation, and agencies should add their own margin on top of wholesale.
Do SEO reseller companies offer white-label reports?
Yes, most offer white-label reports or dashboards that carry the agency brand. The format varies from a PDF to a fully branded portal, so ask for a sample before you sell a reporting format to clients.
Can I cancel a white-label SEO partnership?
It depends on the provider. AgencyPlatform and SEOReseller offer cancel-anytime or month-to-month terms, while others use longer runs. Check contract length, notice period and what happens to client data before you sign.




