Best Marketing Funnel Software in 2026: 9 Tools Compared
Find the best marketing funnel software for leads and sales. We compare 9 best marketing funnel tools for landing pages, email, checkout, and automation.
- Editor's choice
ClickFunnelsdirect response sellers and funnel first businesses
Starts at$97 per monthVisit clickfunnels.comFull review - Great alternative
Kartracreators who want funnels, email, and memberships together
Starts atSee websiteVisit kartra.comFull review - Also consider
Systeme.iobeginners and budget conscious creators
Starts atFreeVisit systeme.ioFull review
TL;DR:
- Systeme.io is the best free starting point, with a free plan for funnels, email, and courses, while ClickFunnels suits sellers who need proven funnel templates and checkout flows.
- HubSpot suits B2B teams that need a real CRM behind the funnel, while Kartra suits creators who want funnels, email, and memberships in one account.
- A funnel builder is more than a landing page tool: check checkout, upsells, email follow up, and analytics together.
- Top of funnel work needs different tools than checkout, so check lead capture, forms, and traffic tracking before you pay for advanced features.
Quick comparison
| Tool | Best for | Starts at | Free plan? | |
|---|---|---|---|---|
| ClickFunnels | direct response sellers and funnel first businesses | $97 per month | Free trial | Visit |
| Kartra | creators who want funnels, email, and memberships together | See website | Free trial | Visit |
| Systeme.io | beginners and budget conscious creators | Free | Yes | Visit |
 HubSpot Marketing Hub | B2B teams that need CRM behind the funnel | Free | Yes | Visit |
 Leadpages | paid traffic teams that need strong landing pages | $49 per month | Free trial | Visit |
 ActiveCampaign | teams that need deep email automation | $19 per month | Free trial | Visit |
 GetResponse | small businesses that want email plus funnels | $19 per month | Free trial | Visit |
 GoHighLevel | agencies and service businesses | $97 per month | Free trial | Visit |
 Unbounce | teams that need tested landing pages at scale | See website | Free trial | Visit |
The best marketing funnel software
We compared 9 tools that fit this topic, using official pricing and feature pages, public documentation, and user facing details that affect daily work. The list below starts with the strongest all round picks and then covers strong options for smaller budgets, specialist needs, and different team sizes.
ClickFunnels is our pick for direct response sellers and funnel first businesses. ClickFunnels is built around multi step funnels, from opt in to sales page to checkout to upsell, with templates that help a seller launch a tested structure quickly.
The strengths of ClickFunnels are clear from its feature set: proven funnel templates; checkout with upsells and order bumps; email and affiliate tools in higher plans That combination suits buyers who want direct response sellers and funnel first businesses without paying for a much larger system.
The main limits are: higher monthly cost than budget rivals; design flexibility is less than a full website builder If those limits touch your daily work, try another tool on this list first. Starting price is $97 per month, with a free plan or trial status of Free trial. Check the current pricing page before you sign, since plans and limits change.
- Proven funnel templates
- Checkout with upsells and order bumps
- Email and affiliate tools in higher plans
- Higher monthly cost than budget rivals
- Design flexibility is less than a full website builder
Kartra is our pick for creators who want funnels, email, and memberships together. Kartra combines funnel building with email automation, course and membership delivery, and checkout, so a creator can run a full offer without stitching many tools together.
The strengths of Kartra are clear from its feature set: all in one funnels, email, memberships, and affiliate tools; checkout and automation; no extra transaction fees on some plans That combination suits buyers who want creators who want funnels, email, and memberships together without paying for a much larger system.
The main limits are: pricing varies by plan and list size; interface takes time to learn If those limits touch your daily work, try another tool on this list first. Starting price is See website, with a free plan or trial status of Free trial. Check the current pricing page before you sign, since plans and limits change.
- All in one funnels, email, memberships, and affiliate tools
- Checkout and automation
- No extra transaction fees on some plans
- Pricing varies by plan and list size
- Interface takes time to learn
Systeme.io is our pick for beginners and budget conscious creators. Systeme.io is the lowest cost way to test a funnel, with a free plan that includes funnels, email, and a small contact list, and paid plans that stay below most rivals.
The strengths of Systeme.io are clear from its feature set: free plan with funnels, email, and courses; low paid plans; simple setup That combination suits buyers who want beginners and budget conscious creators without paying for a much larger system.
The main limits are: design and automation depth are less than premium tools; larger lists need higher plans If those limits touch your daily work, try another tool on this list first. Starting price is Free, with a free plan or trial status of Yes. Check the current pricing page before you sign, since plans and limits change.
- Free plan with funnels, email, and courses
- Low paid plans
- Simple setup
- Design and automation depth are less than premium tools
- Larger lists need higher plans
HubSpot Marketing Hub is our pick for B2B teams that need CRM behind the funnel. HubSpot Marketing Hub suits teams where the funnel is really a pipeline: capture a lead, score it, nurture it by email, and hand it to sales with full history.
The strengths of HubSpot Marketing Hub are clear from its feature set: free crm with forms and landing pages; strong automation and reporting on paid plans; deep sales integration That combination suits buyers who want B2B teams that need CRM behind the funnel without paying for a much larger system.
The main limits are: paid marketing automation costs rise fast with contacts; not a classic checkout funnel builder If those limits touch your daily work, try another tool on this list first. Starting price is Free, with a free plan or trial status of Yes. Check the current pricing page before you sign, since plans and limits change.
- Free CRM with forms and landing pages
- Strong automation and reporting on paid plans
- Deep sales integration
- Paid marketing automation costs rise fast with contacts
- Not a classic checkout funnel builder
Leadpages is our pick for paid traffic teams that need strong landing pages. Leadpages focuses on landing pages for lead generation, with templates and testing that suit paid traffic campaigns where the first page decides the result.
The strengths of Leadpages are clear from its feature set: high converting landing page templates; a/b testing; lead capture and alert tools That combination suits buyers who want paid traffic teams that need strong landing pages without paying for a much larger system.
The main limits are: full funnel checkout and upsell flows need other tools; not a full all in one funnel suite If those limits touch your daily work, try another tool on this list first. Starting price is $49 per month, with a free plan or trial status of Free trial. Check the current pricing page before you sign, since plans and limits change.
- High converting landing page templates
- A/B testing
- Lead capture and alert tools
- Full funnel checkout and upsell flows need other tools
- Not a full all in one funnel suite
ActiveCampaign is our pick for teams that need deep email automation. ActiveCampaign is strongest after capture, with automation that can branch by behavior, score leads, and send timely follow ups across a longer sales cycle.
The strengths of ActiveCampaign are clear from its feature set: advanced automation and segmentation; crm and lead scoring; landing pages and forms That combination suits buyers who want teams that need deep email automation without paying for a much larger system.
The main limits are: funnel page building is lighter than clickfunnels or kartra; pricing rises with contacts If those limits touch your daily work, try another tool on this list first. Starting price is $19 per month, with a free plan or trial status of Free trial. Check the current pricing page before you sign, since plans and limits change.
- Advanced automation and segmentation
- CRM and lead scoring
- Landing pages and forms
- Funnel page building is lighter than ClickFunnels or Kartra
- Pricing rises with contacts
GetResponse is our pick for small businesses that want email plus funnels. GetResponse combines email marketing with landing pages and conversion funnels, which suits a small business that wants one account for list building and follow up.
The strengths of GetResponse are clear from its feature set: email, landing pages, and conversion funnels in one account; automation and webinar tools; free plan options That combination suits buyers who want small businesses that want email plus funnels without paying for a much larger system.
The main limits are: funnel depth is less than dedicated funnel builders; template quality varies If those limits touch your daily work, try another tool on this list first. Starting price is $19 per month, with a free plan or trial status of Free trial. Check the current pricing page before you sign, since plans and limits change.
- Email, landing pages, and conversion funnels in one account
- Automation and webinar tools
- Free plan options
- Funnel depth is less than dedicated funnel builders
- Template quality varies
GoHighLevel is our pick for agencies and service businesses. GoHighLevel is built for agencies and service businesses, with funnels, CRM, messaging, and booking in one system, plus agency tools for managing multiple clients.
The strengths of GoHighLevel are clear from its feature set: funnels, crm, email, sms, and booking in one platform; white label options for agencies; automation workflows That combination suits buyers who want agencies and service businesses without paying for a much larger system.
The main limits are: learning curve is steep; best value for agencies, not a single funnel test If those limits touch your daily work, try another tool on this list first. Starting price is $97 per month, with a free plan or trial status of Free trial. Check the current pricing page before you sign, since plans and limits change.
- Funnels, CRM, email, SMS, and booking in one platform
- White label options for agencies
- Automation workflows
- Learning curve is steep
- Best value for agencies, not a single funnel test
Unbounce is our pick for teams that need tested landing pages at scale. Unbounce suits teams that run many paid campaigns and need to test landing page variants quickly, with analytics that show which page earns the lead.
The strengths of Unbounce are clear from its feature set: landing page builder with a/b testing and ai assisted copy; strong for paid traffic; integrations with crm and email tools That combination suits buyers who want teams that need tested landing pages at scale without paying for a much larger system.
The main limits are: no full checkout funnel suite; pricing rises with traffic and features If those limits touch your daily work, try another tool on this list first. Starting price is See website, with a free plan or trial status of Free trial. Check the current pricing page before you sign, since plans and limits change.
- Landing page builder with A/B testing and AI assisted copy
- Strong for paid traffic
- Integrations with CRM and email tools
- No full checkout funnel suite
- Pricing rises with traffic and features
How we picked these
We compared official pricing pages and product documentation for funnel and landing page tools. We kept tools that are still sold, that build multi step funnels or strong lead capture pages, and that support email follow up or CRM handoff. We weighed funnel structure, checkout and upsell support, email automation, analytics and testing, and total cost at a realistic contact count.
How to choose funnel software for your offer
Start with the offer, not the tool. A low price digital product needs checkout, upsells, and email follow up. A B2B service needs lead capture, scoring, and sales handoff. A course needs delivery and membership alongside the funnel. The best software for marketing funnels is the one that matches that job.
Top, middle, and bottom of funnel
For top of funnel marketing, check lead magnets, forms, landing pages, and traffic tracking. For the middle, check email sequences, segmentation, and retargeting links. For the bottom, check checkout, payment options, upsells, and order confirmation. A tool that is strong at one stage can be weak at another.
Cost, contacts, and testing
Check how pricing rises with contacts, funnels, and traffic, since many tools look cheap at entry level and rise fast. Test one funnel end to end before you migrate a list, and check that analytics show conversion by step, not just total visits.
FAQ
What is the best marketing funnel software?
The best marketing funnel software for a full funnel business is ClickFunnels or Kartra. Systeme.io is the best free option, HubSpot suits B2B teams with a CRM, and ActiveCampaign suits teams that need deep email automation. Match the tool to your business model.
What are the best marketing funnel tools for beginners?
Systeme.io is the best starting point for beginners because it offers a free plan with funnels and email. Leadpages suits beginners who only need landing pages, while ClickFunnels suits beginners who want proven funnel templates and are willing to pay more.
What is the best software for marketing funnels for course creators?
Kartra and Systeme.io suit course creators because they combine funnels with course and membership delivery. ClickFunnels also offers course tools on higher plans. Check delivery, student access, and payment handling in a trial before you choose.
What are the best tools for top of funnel marketing?
For top of funnel marketing, look for strong landing pages, forms, lead magnets, and traffic tracking. Leadpages and Unbounce suit paid traffic landing pages, while HubSpot and GetResponse suit lead capture with email follow up. Test conversion by source, not just total leads.
Do I need funnel software if I already have a website?
A website gives visitors many options, while a funnel focuses each visitor on one action. Funnels often convert better for campaigns, launches, and lead offers because every page has one job. A free tool such as Systeme.io lets you test that difference without spending money.