Best AI Visibility Tools in 2026: 10 Platforms Compared

Semrush sells AI visibility as its own toolkit, separate from its classic SEO plans. The Base plan is $99 per month per domain, billed annually. It tracks 25 custom prompts with daily rankings and shows mentions from ChatGPT, Google AI, Gemini and Perplexity. It also includes AI competitor analysis, prompt research and a site audit that checks AI readiness, plus 300 AI analysis reports per day.

If you already live inside Semrush, adding this is the shortest path to data. The Semrush Free account also lists AI visibility features among its limited tools (1 demo project and 10 reports per day), which is enough to look at your own brand.

The limits matter here. 25 prompts and one domain cover a small brand, but an agency or a multi-product company will outgrow the Base plan fast, and the Enterprise tier is quote-only.

Brand Radar is Ahrefs' answer to AI search tracking. It offers two methods: Custom Prompts, where you define the buyer questions to track, and an AI Visibility Index, which benchmarks brands against a large prepared prompt database. The platforms tracked include AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude available on some plans.

Ahrefs has a friendlier entry point than most. Custom Prompts come free with any paid Ahrefs plan from Lite ($129 per month) up, and there is a free AI Visibility Checker for a quick preview. Ahrefs also lists Brand Radar as an add-on from $199 per month on its pricing page, and the Brand Radar page shows prices in euros, so confirm the USD figure on the site.

The catch is that Brand Radar sits on top of Ahrefs. If you do not need the SEO tool, the entry cost is higher than it looks.

Peec AI is a focused AI search analytics product aimed at SEO and content teams. Its Starter plan is $95 per month for 50 prompts, 1 project and a choice of 3 models, with daily tracking and unlimited users. Pro is $245 per month for 150 prompts and 2 projects, and Advanced is $495 per month for 350 prompts, 5 projects, multi-country tracking and a Looker Studio integration.

What stands out is how plain the pricing is. Every plan includes unlimited users and daily tracking, and the page explains that monthly AI answers equal tracked prompts multiplied by active models and tracking frequency. The Enterprise tier extends coverage to up to 13 LLM models.

The weakness is flexibility. You choose 3 models on the self-serve plans, and moving from Starter to Pro triples the prompt count but more than doubles the price.

Otterly.AI is one of the cheapest options here for small businesses. Its pricing page lists Lite at $29 per month for 15 search prompts, Standard at $189 for 100 prompts and Premium at $489 for 400 prompts. The pricing page shows two sets of numbers per plan, with the lower set probably being annual pricing, so check which applies when you sign up.

The base plans cover ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Google AI Mode and Gemini are sold as add-ons, with Claude at $29 on Lite and $109 on Standard. The FAQ says new users get a free trial, but the length is not stated.

The honest catch is that the add-ons add up. A Lite user who also wants Gemini and AI Mode will pay noticeably more than the headline $29.

Profound is an enterprise-focused platform. The pricing page shows a free trial and custom Enterprise pricing set by its account team. The trial runs 50 unique prompts daily for 7 days across ChatGPT, Gemini and Google AI Overviews, with a recommended set that you cannot customize. Enterprise can track up to 9 answer engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

Agencies get a self-serve plan, called Agency Growth, with 400 credits per month per client workspace. The page does not list its price.

The tradeoff is transparency. With no public brand price, you cannot compare Profound with Peec or Otterly in advance. It suits large brands that expect a sales call, not a small business comparing plans in an afternoon.

Scrunch is aimed at marketing teams that want broad coverage without add-ons. The Starter plan is $250 per month billed annually, or $300 month-to-month, and includes 350 custom prompts plus 1,000 industry prompts. Growth is $417 per month annually ($500 monthly) with 700 custom prompts and 2,500 industry prompts.

All plans cover ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta. That is a notable difference from tools that sell extra engines as add-ons. The Starter trial runs 7 days with no credit card and includes 3 personas, 5 page audits and 3 user licenses.

The cost is the obstacle for small businesses. $250 per month is more than twice Peec's entry price, so Scrunch suits teams that already know AI search is a priority channel.

Rankscale undercuts almost everyone on entry price. Essentials starts from $20 per month ($17 billed yearly), and the page does not state its credit or answer limits. Pro is $99 per month with 1,200 credits, up to 4,800 tracked answers, 50 page audits per month and 10 brand dashboards, and it offers a 7-day free trial. Pro+ is $229 per month with 3,000 credits and REST API access.

Plans work on credits: each AI engine query typically uses about 0.25 credits. That makes the real capacity easy to estimate once you know the math.

The caution is the unclear Essentials tier. If the $20 plan is your target, ask what it includes before committing, since the page does not spell out its limits.

SE Ranking is a full SEO platform that now includes an AI Visibility Tracker. It tracks Google AI Overviews, Google AI Mode, ChatGPT and Gemini, showing brand mentions, links and positions in AI answers, plus competitor comparisons for up to five competitors. It also maps which domains and URLs get cited and keeps cached copies of AI answers.

Pricing runs through its regular plans: Core is $103.20 per month on annual billing and includes 100 AI prompts tracked daily. A 14-day trial needs no credit card, and there is a free AI visibility checker allowing five checks per day.

The limit is coverage. SE Ranking lists four AI platforms, which is fewer than Scrunch or Profound, so brands that need Perplexity or Copilot tracking should compare engine lists first.

Moz Pro folds AI tracking into its SEO suite rather than selling it separately. Standard is $99 per month ($79 per month billed yearly) and includes 3 AI Visibility Dashboards, 150 tracked prompts, 3 AI models (GPT, Gemini and Google AI Mode) and weekly prompt tracking. Medium is $179 per month and doubles the prompts to 300 with 6 dashboards.

Moz also sells a separate Moz AI Explorer product, described on its site as a way to see what top AI agents say about your brand. We did not find a price for it.

It is a reasonable pick for anyone who wants SEO and AI tracking in one place. The tradeoff is frequency, since weekly tracking surfaces shifts more slowly than daily tools.

HubSpot AEO (answer engine optimization) is a newer add-on that shows how your business appears in ChatGPT, Gemini and Perplexity. It costs $50 per month, or $45 per month if you pay annually, and tracks 25 prompts across the 3 answer engines daily. You can buy additional prompts at any time. It includes brand visibility scores, prompt tracking and suggestions, competitor comparison, source and citation analysis, and prioritized recommendations.

It is also included in Marketing Hub Professional and Enterprise, and a 28-day trial is available. For small businesses that already run their email and CRM in HubSpot, this is probably the lowest-friction place to start.

The limit is depth. 25 prompts will not cover a large product line, and coverage is three engines rather than seven or nine.